Advertising success hold itself to two things: The Clarity of the message, and The memorable way in how the message was delivered. The average person is unwantedly bombarded with advertisements from all angles and mediums, who wouldn't be tired of seeing another billboard or poster proclaiming a reason to buy this or purchase that. What people crave is something out of the ordinary, something playful and WORTH remembering so they can tell a story while standing around their water cooler later that day. Make someones mundane walk to work or the bus unique and the product will sell itself.
In a world littered with advertisements; Art is a fresh escape.
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